Love For Socks Builds a Business
The incredible father-son business John’s Crazy Socks was erected after co-founder John Lee Cronin need to figure out what he was going to do after high school at Huntington High School and attending Wilson Tech where he studied retailing and customer service. Unlike many of his peers, Cronin’s career options were a bit limited as he was born with Down syndrome and nothing seemed to peak his interests. John turned to his father Mark to go into business with by saying, “I want to go into business with you.” The two needed to come up with a business and one that they would both love. John had the idea of starting a food truck business inspired by the movie “Chef” where a father-son duo works together in a food truck business. John and Mark had a problem though, neither could cook. This did not keep the two from concocting more ideas. Until their “ah-ha” moment. “Let’s sell socks,” John suggested. Not just any socks, crazy socks. John has always had a love for wacky, crazy socks throughout his life. His father says, “John has always had a sense of his own style.”
The two did not exactly have a business plan but went through the steps of starting a small business by opening bank accounts and filing with the State of New York. The only marketing the pair did was Facebook and videos John did talking about his socks. They had intended to launch their online store at 10 a.m., but the website unexpectedly crashed and did not open until 3 p.m. Despite the delay, the two were met with local orders that were delivered personally by John. By the end of the first month, they had shipped 452 orders and earned more than $13,000 in revenue. The company carries socks from over 20 different suppliers, and the socks they design are the most successful.
The company donates two dollars from every awareness sock sale, such as Autism Awareness Socks and Down Syndrome Awareness Socks, to the company’s charity partners and John’s Crazy Socks also donates 5% of its earnings to the Special Olympics. They not only donate to charities, but they also hire people with differing abilities as well. They stay true to their mission: we want to spread happiness. Not just to their customers or charities, but to their employees by giving them a chance.
Need Help with Building Your Business
This successful duo found a career that they love and can do as a family. If you are starting a small business or have any questions about your current business, you will need help from a professional attorney. The staff at Edmondson Law, PLLC has years of experience that can advise you in any business venture. Deciding how to configure your new business will have implications that touch on many different areas. We can assist by providing advice and representation for all types of business transactions that impact your new business. Contact us at 972-442-8326 or visit us at www.wylietxlaw.com for more information about our practices.
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